Andreas, who runs our brand evangelism, gave me The Starfish and the Spider to read. I agree with him that the book isn’t a big WOW, but has some nice points. My favorite in brief…

Peter Drucker consulted with General Motors in his early days. He suggested to the GM management that they:

Ask customers what worked for them and what didn’t; and incorporate that feedback into corporate strategy.

Note, Drucker didn’t say, “incorporate that into the product design“, but rather, “incorporate that into corporate strategy.” So, while many companies aren’t even doing the former still today, Drucker understood the power of the latter… oh so many years ago.

And, after his thoughts were rejected at GM, he took these and more thoughts to Japan. He said they embraced this theory:

Top management is a function and a responsibility, rather than a rank and privilege.

Think about this to drive understanding and actions from management-to-employees and employees-to-management.

Why are these my favs? The simplicity in both statements. Do you have any other Drucker-isms you live by? I might add it to my shirt, which on the front would say…

Drucker rocks!

P.S. If you want to read a great book with new business ideas, get Mavericks at Work by Bill Taylor and Polly LaBarre.